VISUAL IDENTITY GUIDE
- Introduction
- Business Cards
- Capitalization
- Capstone Creed
- Colors
- Display Advertisements
- Editorial Style—A Quick Guide
- Envelopes
- Fax Cover Sheets
- Fonts/Typography
- Publications (brochures, booklets)
- Quality Reproduction Rule
- Resources and Technical Information
- Seal
- Setting Up a Letter
- Signage
- Stationery System
- Vehicles
- Web Applications
- Wordmark and Identifiers
- Wordmarks, Alternative
Alternative Wordmarks
The University Nameplate
The University of Alabama's nameplate provides secondary versions of our wordmark for additional use. Refer to the UA Web Images Library for downloadable Web-quality images.
Need a print-quality version of a wordmark in the UA Web Images Library? E-mail your platform (Windows or Mac) and the file format you need (.eps or .tif) to requests@ur.ua.edu to receive the file by e-mail.
Wondering if you could have an identifier created for your area? E-mail your request to requests@ur.ua.edu for discussion.
1. The Alabama Official nameplate applies to official documents, signage, publications, and other circumstances where a single-line version of the University's name is most functional.
2. The Alabama Official nameplate with rule lines serves the same purpose as Alabama Official, but because space limitations on official documents often crowd the nameplate, this version can ensure maximum visual impact.
3. Alabama Wordmark Boxed combines the Alabama Primary wordmark with a proportional surrounding field of color. Use this version in publications in which background color or art takes away from the readability of the primary wordmark.
Other nameplate uses might include identification stickers, horizontal materials, and podium signs. If you have questions about appropriate usage, contact the Office of Marketing Communications at 348-5767.
UA Home | University Relations | Marketing Communications
Office of Marketing Communications
117 Rose Administration • Box 870144 • Tuscaloosa, AL 35487-0144
(205) 348-5767 • fax (205) 348-5936
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