VISUAL IDENTITY GUIDE

Wordmark and Identifiers

Through our visual identity program, all portions of our diverse community can convey a clear, powerful identity. When our communications present a unified visual appearance, they establish an immediate connection between the message and the University.

Banners, certificates, exhibits, letters, products, publications, and signage convey information; just as importantly, they help create our institutional image. By unifying all of our communications under an immediately recognizable system, we communicate more effectively both internally and externally.

The University of Alabama wordmark comes in three primary versions, each of which has been created using type kerned to specific proportional measurements. To ensure that all of our uses of these marks will be consistent in quality, do not attempt to recreate them, use photocopies or scans from this guide, or to manipulate or change the marks in any way.

Alabama Primary

Alabama Primary is a flexible yet solid tool that works well in many publication applications and is an excellent choice for merchandise and equipment.

Alabama I.D.

Alabama I.D. combines our primary wordmark with "identifiers" for each college, school, and vice-presidential area, and for some other divisions. Effectively maintaining a strong tie to University recognition yet allowing for individuality, this version is used prominently on our stationery. Refer to the UA Web Images Library for downloadable Web-quality images.