VISUAL IDENTITY GUIDE
- Introduction
- Business Cards
- Capitalization
- Capstone Creed
- Colors
- Display Advertisements
- Editorial Style—A Quick Guide
- Envelopes
- Fax Cover Sheets
- Fonts/Typography
- Publications (brochures, booklets)
- Quality Reproduction Rule
- Resources and Technical Information
- Seal
- Setting Up a Letter
- Signage
- Stationery System
- Vehicles
- Web Applications
- Wordmark and Identifiers
- Wordmarks, Alternative
Vehicles
Not all University vehicles are required to be marked. When they are, standard marking uses either the Alabama I.D. or the Alabama Primary wordmark on both front doors and other wording as needed in all-caps Goudy Sans. The seal may not be applied to any vehicle.
For further information on vehicular marking, please contact Fleet Operations and Motorpool at 750-8851.
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Office of Marketing Communications
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(205) 348-5767 • fax (205) 348-5936
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