VISUAL IDENTITY GUIDE

Stationery System

The most widely distributed printed materials representing The University of Alabama are the pieces of our stationery system. Letterhead, envelopes, and business cards are necessary tools for carrying out daily work, and thus create the University's most cost-effective opportunity to project a distinctive and positive graphic image.

The letterhead is designed to create an immediate impression of elegance and order while providing maximum flexibility in the amount of information that a division may choose to include. Standard components of the letterhead are as follows:

1. The Alabama I.D. wordmark
2. The full name of the division represented by the identifier, with the exception of those letterheads that use the "Founded 1831" identifier and of the Graduate School and the School of Law, whose whole names are their identifiers
3. The full name of the division whose letterhead it is, if that information is not already given in 2. above.
4. Contact information: physical address, mailing address, telephone number, and fax number, and an e-mail address and a Web site address, as desired
5. Optional divisional logo or University seal

In addition to the basic contact information, divisions may add whatever information they choose: an individual's name and title (or a list of individuals and their specific contact information); a list of pertinent data such as programs within a department, departments within a school, or years of national championship rankings; a logo if the division has its own. The only limitations are that the type and logo coloration, placement, and specifications must follow these guidelines below.

Additional text builds from the top of the basic contact information or divisional logo if one is used in no prescribed order and may fill the white space to within .375" of the baseline of the identifier. Blank lines may appear between different types of information (for example, between lists of programs and contact information, or between Internet addresses and physical addresses), but are not required.

If a divisional logo is used, it appears at the top of the basic contact information with .175" of white space between the bottom of the logo and the top line of the text. Divisional logo should not exceed .75" in width, but can be slightly larger is required for legibility.

The stationery system features the Alabama I.D. wordmark and is printed on paper stock watermarked with the University seal or on plain white stock. In order to realize economies of scale and to facilitate consistency, all letterhead, envelopes, and business cards are to be printed by University Printing Services. Stationery items for the University may be printed in two color options:

Option One: PMS 201 and PMS Warm Gray 9 wordmark and PMS Warm Gray 9 text. The optional divisional logo also appears in PMS Warm Gray 9.

Option Two: Black and 50 percent black wordmark and 70 percent black text. The optional divisional logo appears in a 50 percent screen of black.

All text printed as part of the letterhead appears flush right in Goudy Sans Book in 9-point type with 10-point leading. Please note that the word "fax" appears in small caps on the letterhead but should appear in all lowercase in the body text.