VISUAL IDENTITY GUIDE

Setting Up a Letter

Set these margins for the first page of a letter: 2.5" on the left, .35" on the bottom, and at least .35" on the right. Set your top margin so that the first line of text (usually the date) has the same baseline as the last line of stationery text above the wordmark. The second line of text (usually the name of the recipient) should have the same baseline as the identifier in the wordmark.

For the second and subsequent sheets of a letter, set a left margin of 1.5", bottom and right margins of at least .35", and a top margin the same as that on your first page.

Use Garamond (preferably, Berthold Garamond Regular) for the text of the letter; depending on the length of your letter, use 10- or 11-point type on standard 12-point line spacing (or leading).

Maintain the integrity of the stationery design by placing all letter text as indicated. Do not put any letter text to the left of the established 2.5" left margin on the first page.