VISUAL IDENTITY GUIDE

Resources and Technical Information

This guide presents a comprehensive description of the visual identity program and its use. Consult the offices listed if you need information not covered in the visual identity guide.

For clarification about facets of the program, for help with special problems in implementing the design, or for assistance in making design transitions, please consult the Office of Marketing Communications at 348-5767.

Business cards—University Printing Services, 348-5200

Camera-ready sheets of the wordmark—University Relations' Marketing Communications, 348-5767

Commercial applications of the wordmark and University symbols—Marketing and Trademark Licensing, 348-7731

Computer applications/electronic disks of wordmark, type fonts, and design templates—University Relations' Marketing Communications, 348-5767

Displays, promotional—University Relations' Marketing Communications, 348-5767

Editorial style—University Relations' Marketing Communications, 348-5767

Graphic design, copywriting, and photography—University Relations' Marketing Communications, 348-5767

Guidelines for inputing graphic—University Relations' Marketing Communications, 348-5767

Instructional aids—Faculty Resource Center, 348-6081

Preparation of commercial printing bids when not working with the University Relations' Marketing Communications—Purchasing Department, 348-5230

Printing—University Printing Services, 348-5200

Signage (for information and referrals)—University Relations' Marketing Communications, 348-5767

Stationery and related items—University Printing Services, 348-5200

Trademark and licensing program—Marketing and Trademark Licensing, 348-7731

Vehicular marking—Fleet Operations and Motorpool, 750-8851