VISUAL IDENTITY GUIDE
- Introduction
- Business Cards
- Capitalization
- Capstone Creed
- Colors
- Display Advertisements
- Editorial Style—A Quick Guide
- Envelopes
- Fax Cover Sheets
- Fonts/Typography
- Publications (brochures, booklets)
- Quality Reproduction Rule
- Resources and Technical Information
- Seal
- Setting Up a Letter
- Signage
- Stationery System
- Vehicles
- Web Applications
- Wordmark and Identifiers
- Wordmarks, Alternative
Display Advertisements
In
a University placement advertisement, use the Alabama ID wordmark in the
top quadrant of the ad.
The advertisement should be written to accommodate a lead-in subhead that immediately identifies what the follow-on text describes. These lead-in subheads should use the Goudy Sans Book typeface. Be sure to use a point size at least 5 points larger than the descriptive text but not so large that the subheads compete with the "Alabama" portion of the wordmark.
Text for the ad should use the Garamond (preferably, Berthold Garamond) typeface family, if possible.
For additional information about advertisements, contact the Office of Marketing Communications at 348-5767.
UA Home | University Relations | Marketing Communications
Office of Marketing Communications
117 Rose Administration • Box 870144 • Tuscaloosa, AL 35487-0144
(205) 348-5767 • fax (205) 348-5936
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