VISUAL IDENTITY GUIDE
- Introduction
- Business Cards
- Capitalization
- Capstone Creed
- Colors
- Display Advertisements
- Editorial Style—A Quick Guide
- Envelopes
- Fax Cover Sheets
- Fonts/Typography
- Publications (brochures, booklets)
- Quality Reproduction Rule
- Resources and Technical Information
- Seal
- Setting Up a Letter
- Signage
- Stationery System
- Vehicles
- Web Applications
- Wordmark and Identifiers
- Wordmarks, Alternative
Capstone Creed
The
Capstone Creed was written and introduced in 2003 by the Student Leadership Council as a
succinct statement of the basic values of our campus community. Please join in disseminating
the Capstone Creed by using the following resources as you have opportunity.
Download a .pdf of an 8.5" x 11" framable version of the creed with the art that appears on the keychains given to new students and faculty at the annual Capstone Convocation.
In addition, the creed is available for use in the following formats if you desire:
- On the back of business cards and envelopes, as described for secondary logos in Business Cards and Envelopes, respectively
- On web pages, as represented in the UA Web Images Library.
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