VISUAL IDENTITY GUIDE

Capitalization

Our Name

When to use "The": The University's full, official name is "The University of Alabama," with the uppercase "t" in "The." The following list includes all official names in which the article must be capitalized:

• The University of Alabama
• The University of Alabama at Birmingham
• The University of Alabama in Huntsville
• The University of Alabama System
• The Board of Trustees of The University of Alabama

When using "University of Alabama" as an adjective, use "the" with a lowercase "t," following these examples:

• the University of Alabama campus
• the University of Alabama College of Arts and Sciences
• the University of Alabama Office of Undergraduate Admissions

Other names for The University of Alabama: Uppercase "University" when using it as a short form of "The University of Alabama" (noun) or "University of Alabama" (adjective). Do not capitalize "The" before "University" alone, unless it begins a sentence or heading.

• Call for more information about the University's programs and services.
• That is a University-sponsored event.
• That's what makes our university unique.
• This university opened in 1831.

Never capitalize "the" in the phrase "the Capstone."

While "UA" is an acceptable short form, avoid "U of A."

Board of trustees: Short forms of the name of our board of trustees are not capitalized; capitalize the names of other such boards only when you use their complete, formal names:

• The board of trustees met Monday.
• The University's board of trustees will meet again Wednesday.
• Auburn's board of trustees met with UA's board of trustees last week.