VISUAL IDENTITY GUIDE
- Introduction
- Business Cards
- Capitalization
- Capstone Creed
- Colors
- Display Advertisements
- Editorial Style—A Quick Guide
- Envelopes
- Fax Cover Sheets
- Fonts/Typography
- Publications (brochures, booklets)
- Quality Reproduction Rule
- Resources and Technical Information
- Seal
- Setting Up a Letter
- Signage
- Stationery System
- Vehicles
- Web Applications
- Wordmark and Identifiers
- Wordmarks, Alternative
Business Cards
The business card template uses the Option One color scheme. University Printing Services will follow this grid for all business card construction. A divisional logo, screened at 50 percent, may be used on the back of the card. In the absence of a logo, the Capstone Creed may be printed on the back of the business card as shown below in PMS Warm Gray 9.
Goudy Sans Book is used for the divisional description text and the address text: 8-point type, 9-point leading. Goudy Sans Medium Italic is used for the name and title: 10-point type, 12-point leading. Type size may be varied by one point to accommodate longer and shorter entries.
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